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Titlepool – UX & Platform Design
Overview
Titlepool is a B2B platform used by studios, sales agents, and filmmakers to manage film rights, payments, and deal data. The platform needed a clearer information structure and a smoother onboarding process for enterprise clients.
My Contribution
- Led the design of all core flows including onboarding, dashboards, and the film rights payment system.
- Worked to balance security and simplicity, introducing features such as two-factor authentication without adding friction to setup.
- Designed the industry’s first “payment waterfall” visualization, enabling users to see complex revenue breakdowns in real time.
- Collaborated directly with studio heads and financiers to gather feedback and refine flows for real-world accuracy.
Impact & Metrics
- Onboarding completion rate improved significantly after streamlining initial setup and authentication.
- Engagement with key workflows increased through usability iterations guided by analytics tools like Posthog and Sentry.
- Reduced user-reported friction in financial and multi-role workflows, improving accuracy and transparency.
Challenges
Designing for multiple user roles with different goals while maintaining strict financial precision required balancing data density with ease of use.
Tools & Tech
Figma, Webflow, React, Posthog, Sentry
Titlepool – Interactive Prototyping & Handoff
