Realtime
Product design
A social platform focused on live, authentic digital interactions, where I was the first and only product designer.
The product aimed to create spontaneous, community-driven experiences that felt fast, expressive, and human.
My part
- Served as the first and only product designer, shaping the app’s core experience from onboarding to real-time interactions.
- Defined product structure and early design language while iterating toward product–market fit.
- Collaborated daily with founders and engineers in standups, shipping new features weekly and refining based on user data.
- Conducted in-person interviews to validate assumptions and improve usability.
Impact
- Helped the team reach 3× retention and increase engagement by improving onboarding and interactive UX flows.
- Strengthened the product’s identity through a fast, expressive real-time interface that users found addictive.
- Delivered polished, developer-ready designs that accelerated build velocity and supported weekly feature releases.
The hard part
- Balancing experimentation speed with design consistency while building the product’s identity from the ground up.
- Figma
- Mixpanel